Banks increase customer satisfaction and lifetime value by providing more accessible and personalized points of service.
Banks recognize the promise of digital technologies to their industry. They can better serve their clients and employees by increasing access to digital services. Investment in digital technologies has mostly focused on how the customer interacts with their bank. It is also important to focus on inter-working teams, inter-company processes, and then synergize all three to work effectively with each other. In this way, investment in technologies for digital engagement, among digital technologies generally, is essential for improving internal business processes, and transforming the customer experience.