Banks recognize the promise of digital technologies to their industry. They can better serve
their clients and employees by increasing access to digital services. Investment in digital
technologies has mostly focused on how the customer interacts with their bank. It is also
important to focus on inter-working teams, inter-company processes, and then synergize all
three to work effectively with each other. In this way, investment in technologies for
digital engagement, among digital technologies generally, is essential for improving
internal business processes, and transforming the customer experience.
Employee experience impacts the customer experience. Productive internal collaboration
increased customer satisfaction. Banks need digital solutions with a baseline for
and flexibility to support tools that can be used to improve internal business processes and
At CafeX, we understand what banks need to in order to effectively engage with their clients
over a digital channel. Clients want higher levels of involvement in the form of information
personalization from their banks, and banks need to capitalize on this.
In part, this is because when Relationship Managers (RMs) use digital platforms, they imitate
the level of personalization that they achieve in-person. The RM’s role has been predicated
personal interaction. With Challo’s unified approach to communication and collaboration, an
can deliver a high-level, personal service with the added efficiency of being digital.
Challo makes the transformation to digital engagement seamless and secure by integrating with
the bank’s larger digital framework. With Challo, banks set up workspaces personalized for
client. This allows the RM to satisfy the high demand for involvement and information on
of the client without having to deliver this material after it’s needed and inefficiently.
This is significant because it evolves the idea of personalization in banking. With digital
technologies, RMs can provide more informative recommendations to their clients simply
because they have more resources.
The client can use their bank’s portal to access Challo directly. Challo is the location for
the RM to commune with the client and develop their investment needs.
Challo provides one accessible location for both the client and the RM to communicate. With
Challo, RMs have a holistic view into their client’s information so that they can then
present them with recommendations that more accurately align with their goals.