USAA Strategic Investment in CafeX Fuels Market Expansion Plans

Dec. 18, 2014

Leading provider of real-time mobile and web engagement solutions looks to build on exceptional 2014 growth

NEW YORK, Dec 18, 2014 /PRNewswire/ -- CaféX, a leading provider of real-time engagement solutions for mobile and web platforms, today announced that a subsidiary of USAA, a premier financial services provider to U.S. military members and their families, has made a strategic investment in the company. CaféX, founded in 2013, has evolved into a market leader for its innovative software platform for web and mobile engagement.

"Over the past year, CaféX has made great strides in delivering technologies that enable real-time contextual engagement for enterprise business communications across both web and mobile platforms," said Rami Musallam, president and chief executive officer of CaféX. "This investment will help the company expand our reach into the marketplace and serve many more businesses and consumers looking to interact live in highly personalized ways across every channel."

CaféX's Fusion solution was recognized with Best of Show honors at the 2014 Enterprise Connect conference, the largest business communications conference in the United States. The company also received a New Product Innovation Award from global market research leaders Frost & Sullivan in July. CaféX has expanded its channel through a combination of direct, reseller and OEM relationships in recent months. CaféX is currently working with many top global banks and several U.S.-based insurance companies as well as market leading vendors in retail, electronic medical records (EMR) and customer relationship management (CRM) industries.

"USAA invests in companies and start-ups to combine the best of external innovation with the best of internal innovation to serve USAA's members and mission," said Vic Pascucci, AVP Corporate Development for USAA. "We're excited to be working with CaféX."

About CaféX

CaféX creates software that makes it simple for companies to transform online customer engagement and mobile workforce collaboration. Its award-winning Live Assist® platform enhances mobile applications and websites with plugin-less video chat, exact screen share and predictive context to increase customer satisfaction and staff efficiency. Enterprises can quickly deploy CaféX solutions to deliver personalized, Omnichannel experiences that ensure continuity across mobile, web, self-service, chat, video and traditional customer touch points. Powerful toolkits and integration software from CaféX work with enterprises' existing infrastructure to ensure maximum investment protection. For more information about CaféX, please visit

CaféX, CaféX Fusion, and Live Assist are trademarks of CaféX Communications, Inc. All other trademarks are the property of their respective owners.

Sajeel Hussain
Chief Marketing Officer
CaféX Communications
+1 (646) 351-0054                                                                            

John Stafford
Parallel Communications
+1 (515) 708-1296