CaféX Launches Fusion Palettes for Contextual Mobile Engagement at EC 2014

March 8, 2014

Enterprise Connect, Orlando, Florida – March 18, 2014 – CaféX, a leading provider of real-time customer engagement solutions and software, today announced the availability of CaféX Fusion Palettes, software that extends existing enterprise contact center functions to mobile and web applications to facilitate highly contextual customer engagement across interaction channels.

CaféX made the announcement at Enterprise Connect 2014, the premier conference for communications technology. The company is conducting live demonstrations of Fusion Palettes and its Fusion Live Assist® solution at booth #1524 at the Gaylord Palms in Orlando, Florida.

Fusion Palettes helps companies provide a consistent and integrated experience for customers across mobile, web and traditional interaction channels. Highly contextual customer engagement increases agent efficiency and provides enhanced self-service for smartphone, tablet and desktop users, driving reduction in contact center costs with protection of existing enterprise technology investments.

CaféX Fusion Palettes Key Features

Supporting Quotes

“This solution provides an analytical engine that takes metadata and uses it to support intelligent routing, call back, visual IVR and other advanced customer engagement functions. In this respect, Fusion Palettes serves as the connective tissue between many elements of existing contact center resources and figures out how to integrate them with mobile and web applications. This comprehensive approach to streamlining the customer experience should be well received by the marketplace.”

“Fusion Palettes brings together the worlds of big data and telecommunications to help businesses dramatically increase the effectiveness of customer interactions. Customers get enhanced self-service from their smart device, and, if they choose to connect to a live representative, can instantly exchange rich information to ensure transactions are accurate and highly efficient. Our customers also love the fact that they can leverage incumbent contact center and IVR investments, with no need to re-develop applications or re-implement existing business logic.”

About CaféX Communications

CaféX is a leading provider of real-time customer engagement solutions. CaféX software for WebRTC and mobile B2C collaboration seamlessly connects customers to businesses from within mobile and web applications. Powerful developer toolkits and server components embed existing enterprise communications within applications on smartphones, tablets and desktops, enabling businesses to deliver omni-channel experiences characterized by consistent, integrated and personalized customer engagement across multiple interaction channels. For more information about CaféX please visit

About Enterprise Connect®

Enterprise Connect® is the leading conference and exhibition in North America for enterprise communications and collaboration systems, software and services. Enterprise Connect® brings corporate IT decision makers together with the industry’s suppliers, analysts and consultants to focus on the issues central to enterprise communications and collaboration networks. Enterprise Connect® owns and produces No Jitter, (, providing daily blogging and analysis of enterprise communications, and it also serves the community with a weekly email newsletter, a Webinar Series and Virtual Events. For more information, visit



Sajeel Hussain
VP Marketing & Partner Development
CaféX Communications
+1 (646) 351-0054

John Stafford
Parallel Communications
+1 (515) 708-1296