CaféX CMO Sajeel Hussain to Discuss WebRTC and Omnichannel Customer Engagement Solutions for the Financial Sector at IP Expo Europe

Oct. 7, 2015

LondonOctober 7, 2015 – CafeX Communications®, a leading provider of real-time engagement solutions for mobile and web platforms, announced that Sajeel Hussain, its chief marketing officer, will deliver a presentation on WebRTC-based omnichannel customer interaction solutions, and their relevance to financial institutions, at the IP Expo Europe conference. The event opens today, October 7th, at the ExCel Center in London. The presentation, “How WebRTC Can Improve Customer Service for Financial Institutions,” is scheduled for 12:20 pm. IP Expo Europe is recognized as the premier IT conference in Europe and is comprised of six collocated specialized events.

CafeX will also demonstrate its market leading customer engagement solutions at the event, including Live Assist®, which was awarded the 2014 Product of the Year at Enterprise Connect, the largest business communications event in North America. CafeX will be located at stand E12 throughout the exhibition.

In his remarks, Mr. Hussain will draw on examples from live deployments of Live Assist to demonstrate the benefits of employing WebRTC technology to deliver a content-rich and contextual omnichannel customer engagement and communications environment for banks, credit card companies, insurance providers, and other financial institutions. He will share best practices, and provide feedback from businesses that have reported increased loyalty score metrics and improved customer satisfaction resulting from the expansion of engagement channels with contextual continuity.

CafeX provides enterprises with a broad range of software solutions, including its Live Assist and its CafeX Fusion platform, to facilitate the development and deployment of omnichannel contextual communications services within mobile and web applications without the use of plugins or downloads.

Supporting Quote

Sajeel Hussain, chief marketing officer, CafeX
“WebRTC has the potential to revolutionize the way customer-facing businesses like financial institutions interact with customers and communicate both internally and externally. The key is to utilize a solution that integrates with existing platforms and manages engagement context across a variety of communication channels. We’re looking forward to sharing CafeX’s experiences in deploying these technologies, and describing how banks and other providers are leveraging WebRTC to better serve their stakeholders.”


About CafeX
CafeX creates software that makes it simple for companies to transform digital engagement. Recently cited as a Gartner Cool Vendor for Unified Communications, CafeX powers contextual collaboration for websites and mobile applications in an Omnichannel environment to increase customer satisfaction and loyalty. CafeX enhances emerging WebRTC technology to create seamless in-app communication experiences across device platforms. In just two lines of code, businesses can embed video chat, co-browse, file share and perform other personalized engagement capabilities within applications. Enterprise integration software works with leading collaboration and contact center systems to unify the customer journey and protect existing IT investments. For more information about CafeX, please visit or follow @CafeXComms.


CafeX Communications, CafeX Fusion, and Live Assist are trademarks of CafeX Communications, Inc. All other trademarks are the property of their respective owners.

Sajeel Hussain
Chief Marketing Officer
CaféX Communications
+1 (646) 351-0054

John Stafford
Parallel Communications
+1 (515) 708-1296