CafeX Signs Agreement with CBA to Distribute CafeX's Omnichannel Customer Engagement Solutions In Asia

Dec. 10, 2015

New York– November 10, 2015 – CafeX Communications®, a leading provider of real-time engagement solutions for mobile and web platforms, announced that it has signed an agreement with Communication Business Avenue, Inc. (CBA), a systems integrator of communications technology for businesses. Headquartered in Japan, CBA will resell, implement and support CafeX’s market leading omnichannel customer interaction technologies, including the award winning Live Assist® solution, to enterprises across Asia. The partnership with CBA continues CafeX’s global expansion initiative to complement its large distribution and customer footprint in North America.

Founded in 2006, CBA provides contact center, customer relationship management (CRM), and other cloud-and premise-based communications solutions to major enterprises in Japan, China, and other Asian markets. The company has its headquarters in Yokosuka Research Park (YRP), and maintains regional offices in Shanghai, China and Penang, Malaysia.

This partnership provides enterprises with a broad range of WebRTC-based solutions to facilitate the development of omnichannel customer engagement solutions and contact services within mobile and web platforms. Trial deployments are already underway with several companies in the Asia Pacific region, including CBA’s system integration partners TIS Inc., ITOCHU Techno-Solutions Corporation (CTC), TSUZUKI DENKI CO., LTD. and MEDiA LiNK Co., Ltd.

Supporting Quotes

Rami Musallam, chief executive officer, CafeX
“CBA is a well recognized, knowledgeable, customer-centric provider that has a wealth of experience serving businesses throughout Asia. Our relationship with CBA represents a significant opportunity for CafeX to extend our reach into the lucrative Asia-Pacific region, and deliver proven technology that helps businesses substantially improve the customer experience, drive revenue, and increase profitability.”

Hiroshi Shibayama, chief executive officer, CBA

“CafeX has delivered compelling customer interaction solutions for leading brands in a variety of markets throughout North America and Europe. We are proud to bring these offerings to businesses throughout Asia, and demonstrate how this powerful technology can help organizations streamline and enhance customer engagement across a multitude of channels.”

About CafeX
CafeX creates software that makes it simple for companies to transform digital engagement. Recently cited as a Gartner Cool Vendor for Unified Communications, CafeX powers contextual collaboration for websites and mobile applications in an Omnichannel environment to increase customer satisfaction and loyalty. CafeX enhances emerging WebRTC technology to create seamless in-app communication experiences across device platforms. In just two lines of code, businesses can embed video chat, co-browse, file share and perform other personalized engagement capabilities within applications. Enterprise integration software works with leading collaboration and contact center systems to unify the customer journey and protect existing IT investments. For more information about CafeX, please visit or follow @CafeXComms.
CafeX Communications, CafeX Fusion, and Live Assist are trademarks of CafeX Communications, Inc. All other trademarks are the property of their respective owners.

Sajeel Hussain
Chief Marketing Officer
CaféX Communications
+1 (646) 351-0054

John Stafford
Parallel Communications
+1 (515) 708-1296