CafeX Announces New Engagement Platform To Simplify CPaaS

Nov. 14, 2018

New York, New York - CafeX Communications® introduced its new CafeX Engagement Platform, a cloud-based offering that provides a lower barrier to entry for organizations seeking to implement communications platform as a service (CPaaS). Several leading customers are using the platform, with general availability scheduled for April 2019.

The platform builds on CafeX’s rich history of integrating video conferencing, cobrowsing, screen sharing and full omnichannel solutions within business applications for online customer service and team collaboration scenarios.

CPaaS is growing rapidly, recognized for providing businesses with an accelerated, more cost effective means of building custom communications services that integrate with existing applications. Even with CPaaS, however, development teams often need to allocate a number of personnel for activities such as call flow scripting and user interface design. Developers also typically need to learn and work with multiple application programming interfaces (APIs), one for each capability.

The CafeX Engagement Platform provides all the benefits of CPaaS but dramatically simplifies the path to market for embedded communications. Instead of separate APIs for voice, video, cobrowsing, recording and other services, a single REST API is used to implement the platform. The appropriate communications capabilities, participants and branding requirements can all be easily configured with minimal coding.

For styling and design on the client side, a single software development kit (SDK) enables reusable HTML tags that can be simply dropped into websites and mobile applications. Pre-built design templates are also provided for quick startup and testing, customizable to meet user interface requirements.    

To learn more about the CafeX Engagement Platform, please visit https://www.cafex.com.

Key Features & Benefits 

Supporting Quotes 
“We couldn’t be more excited to announce the launch of our cloud-based platform, which represents the culmination of years of experience working with top global brands”, said Sajeel Hussain, chief strategy officer for CafeX. “Whether it’s our Azure-hosted integration with Microsoft Dynamics 365, or the embedded collaboration experiences we’ve enabled for many Fortune 500 companies, these learnings have been brought together to deliver a single platform that puts the needs of the business first with a relentless focus on simplicity, flexibility and scalability.”

“Market demand for CPaaS is growing as organizations look to deploy new communications services that reduce friction for customers and strengthen workforce productivity”, said Michael Brandenburg, industry analyst at Frost & Sullivan. “Componentized solutions that accelerate or even minimize the need for software development are a major step in the right direction in enabling services that are better oriented to meet business workflow objectives.”

About CafeX Communications 
CafeX is a leading provider of communications platform as a service (CPaaS) solutions for top brands around the world. Our engagement platform in the cloud makes it effortless for organizations to embed communication capabilities within business applications. We provide a low barrier to entry for companies looking to accelerate business performance by creating frictionless and personalized digital experiences for customers, employees and teams.

CafeX Communications and CafeX Live Assist are registered trademarks of CafeX Communications, Inc. All other trademarks are the property of their respective owners.