CafeX and ITOCHU Corporation Announce Strategic Partnership in APAC

Jan. 13, 2017

New York – January 13, 2017 – CafeX Communications®, a leading supplier of real-time collaboration solutions for mobile and web applications, has announced an exclusive agreement with Japanese conglomerate ITOCHU Corporation. The agreement includes a capital investment by ITOCHU to CafeX in order to support global business expansion in the area of web real-time communications (WebRTC) customer engagement solutions. ITOCHU will also distribute CafeX products in top Asia Pacific markets, such as China, including Taiwan, Hong Kong and Macau, Singapore, Malaysia, Thailand and Australia.

The WebRTC market in APAC is expected to expand by roughly 7 times, from 6.3 billion yen in 2015 to 43.9 billion yen in 2020, as demand grows for integrated real-time communications solutions that facilitate single-click collaboration experiences within websites and mobile applications without the need to install third party software.

"WebRTC is an exciting and transformative technology for peer to peer communications in Asia Pacific countries. In this region, there is strong market demand for real-time communications, such as video, voice and text chat, embedded in mobile and web applications”, stated Shunsuke Noda, ICT Division Chief Operating Officer of ITOCHU Corporation.

Under the agreement, ITOCHU Corporation has the right to market, distribute and license all software products and related maintenance services of CafeX in the designated markets, in addition to providing value-added services. This partnership with CafeX will enable ITOCHU to address increased demand by Chinese companies striving to improve customer service quality throughout the ASEAN region.

“We are very excited to announce our partnership with ITOCHU Corporation for APAC,” said Rami Musallam, president and chief executive officer for CafeX. “With ITOCHU’s history of successful business development in the region, we believe that we will be able to launch quickly and effectively across multiple markets.”

CafeX has shown rapid growth in the international market, providing WebRTC solutions that allow enterprise contact centers to expand from only telephone to web and mobile channels since 2013. The award-winning Live Assist solution is unique for its ease in integration with existing systems and ease of use for developers. Live Assist is used by some of the largest banking, insurance, and credit card companies in the United States.

ITOCHU also plans to distribute additional CafeX products, including Supervisor Assist and Meetings. CafeX Meetings creates a single-click communication experience on every browser for everyone with no new software for users to install, augmenting existing video conferencing systems with increased scale and lower network footprint. CafeX Supervisor Assist redefines contact center agent coaching, providing supervisors with a web application to remotely  listen in as well as monitor and support agents through live chat, screen sharing and remote desktop control.


CafeX Communications and CafeX Live Assist are trademarks of CafeX Communications, Inc. All other trademarks are the property of their respective owners.

Sajeel Hussain
Chief Marketing Officer
CaféX Communications
+1 (646) 351-0054

John Stafford
Parallel Communications
+1 (515) 708-1296