It seems to us here at CafeX that there has been a sudden rise in the number of video conferencing tools being released. It’s a good sign in most ways, as it validates the industry’s recognition that video communications still has room to grow and develop. It also means that customers have a choice, which is always good for innovation.
So, why is it we are seeing more and more analysts reports entitled things like, “Yet another video conferencing application” (here and here )? We think the reason is that, while we are getting more tools and more companies involved, we’re not getting different tools. We’re not addressing what causes issues today and we’re not bringing anything new to the table.
What is it we want to change? Well, here are a few of the many things we’ve thought about:
- We want it on the web – We don’t want to install plugins, I don’t want to download your thick client and, moreover, I don’t want to keep it up to date.
- We want it lighter – We don’t want to keep having massive server requirements to support everything; even the cloud solutions have heavyweight requirements.
- We want it easy – We don’t want to be typing in PIN numbers, or meeting IDs, or worse waiting to be approved to enter.
- We want it slick – Why can’t I have something that looks and feels cool? We live in a world of beautifully designed applications, but video conferencing is still for the most part boxes and text.
- We want to make use of new technology – So many advances in video technology, so many advances in access technologies – why aren’t we using them?
In CafeX Chime we’ve addressed these and many other issues to try and change the way we think about video conferencing as a whole. Of course that’s not the end of the story; with Chime comes the ability to embed the technology in other applications. Video conferencing is a great standalone tool but it’s even more powerful as part of a complete objective driven workflow.